Approach:  value for money, compliance and creativity

Bringing together knowledge and experience from advertising, marketing, public relations, research and design, Oxygen specialises in event management for national and local government and public sector projects.

'Best value' event management:  more bang for your buck! 

How do you measure value for money of an event? Low cost is certainly a factor, but ultimately it's about the lasting effect the event has on the audience. This is what Oxygen focuses on - whether it's a regional consultation series, a two day conference in Luxembourg, a 10 city roadshow, an awards dinner or a short policy launch.  Smaller budgets are not just about spending less, it's also about making your budget achieve greater outcomes. A focus on realistic objective setting and measuring effectiveness is now paramount to the activities we undertake for clients.

Innovation - doing more with less

Less money means thinking up new, cheaper, ways to achieve things.  With a recession and budget cuts, clients are now much more receptive about doing things differently.  So it's a great time for us - now we can put radical ideas into practice!  The National Debt is a fantastic catalyst for lateral thinking...

Compliance - not taken for granted

Our responsibility is to protect our client's liability and ensure it complies with legislation as well as good practice. There is a greater onus on public sector organisations to comply with a host of regulations and laws to do with events.  

Your audience is precious

A face-to-face event is a precious and rare opportunity to persuade, cajole, befriend and influence your audience - and you only get one chance to get it right. Impressions count and need to be carefully managed.

Successful face-to-face interaction can achieve results far beyond a brochure or an advertisement. But it needs the kind of clear, logical and consistent strategy that Oxygen offers to unlock real lasting value.

Inside-out thinking

No one plans to have a boring event - it just happens sometimes. Often because everyone's too busy to look from inside-out - from the delegates' viewpoint, which is where Oxygen starts. Even internal audiences need to be marketed to.

Don't just talk - Engage

Oxygen will help get genuine audience interaction as well as attendance. Delivering your message is one thing but do you know what your stakeholders really think? What is the consensus? Where does the key lie? Oxygen provides techniques to probe, prompt and provoke reaction and capture thought.